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Microbusinesses are a hidden gem. It’s time for accounting professionals to seriously consider this sector, as they represent 92% of all U.S. businesses. Even though most are under 5 employees, the tax man does not differentiate from compliance based purely on the size of the business. These businesses need your guidance on compliance issues.
During the session, we will give you a quick walkthrough of Zoho Books, Zoho’s cloud accounting platform. Having embraced the best of technology and accounting principles, Zoho Books gives its users a unique approach to manage their business finance. Apart from solving the myriad accounting challenges, Zoho Books' workflows allows businesses to streamline their business processes. The integration with other Zoho apps breaks functional silos and opens up communication and collaboration with team members. We will also be talking about 'Zoho Books Advisor Program' and how accountants and bookkeepers can provide value added services to their clients with Zoho.
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Learn how and why microbusinesses represent the next big opportunity for accounting professionals
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Understand how CPAs are critical to the success and guidance that microbusinesses require
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Understand how you, the accounting professional, can benefit from these needs
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Learn how to identify your niche market in the microbusiness sector, including when to maximize applications
Dawn Brolin, CPA, CFE
The Designated Motivator
CEO
dawn@powerfulaccounting.com
(860) 234-2059
Dawn is The Designated Motivator for Accounting Professionals and the CEO of Powerful Accounting, Inc.
For more than two decades, Dawn has been a well-known and respected educator and motivator for her clients, other accounting professionals and technology solution providers. She is known for innovative collaborations within the accounting profession including with her technology ecosystem partners which are included in her Team Brolin Starting Lineup.
Dawn is a member of the Intuit Tax Council, the ADP Advisory Board, and the Avalara QuickBooks Advisory Board. She has also received many designations and recognitions throughout her career including the most recent “The 2022 Top Presenters Awards“ by CPAacademy.org as well as Insightful Accountant’s 2020 Top Niche Practice ProAdvisor: Forensics” and one of Accounting Today’s “2018, 2019, 2020, and 2021 Top 100 Most Influential People in Accounting.”
As an in-demand thought leader, speaker, and the author of The Designated Motivator and The Designated Motivator for Accounting Professionals, Dawn believes that motivation and strategic planning is not a one-time event, it is a critical part of being able to achieve the success you want for yourself and your team.
Dawn has appeared on many top-rated news programs and is consistently recognized with awards of distinction in the accounting profession. She has delivered hundreds of webinars and keynote speeches and works with many technology solution providers to help them better understand how to create and market their solutions. She is also a Designated Motivator to her peers and the collegiate softball team she is the assistant coach of at Eastern Connecticut State University.
Dawn's podcast, The DM Disruption podcast can be listened to on Apple, Spotify and Google as well as on her website, DawnBrolin.com.
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