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Xero summercamp


Cost Free
Presentation Length 1.0 hour

Recorded DateJuly 11, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaOther
Course LevelBasic
Course Description

There is a massive shift afoot in accounting. As we all know, the traditional "numbers in numbers out" services accounting professionals offer is being replaced by rapidly advancing technology. But simultaneously there is swelling demand for accounting professionals who can give specific consulting around what actions to take with the numbers. To capture the surge of demand you must more than just offer the right service, you must position yourself in front of your clients’ new needs. And that's exactly what you’re about to do...

Learning Objectives

  • Discover the biggest growing need clients have and want from their accounting professional. 

  • Master the 5 steps to capture the wave of demand, and position yourself as a key advisor to your clients

  • Generate a surge of word of mouth marketing

  • How to empower your clients to talk about you and automatically generate leads. 

  • How to avoid the biggest mistake that accounting (and other professionals) make, that results in a business wipe out

Not logged

By his 35th birthday MIKE MICHALOWICZ(pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward. Mike is also the co-founder of Profit First Professionals an ensemble of elite accountants. Mike is now running his third million dollar venture. He is a former small business columnist for The Wall Street Journal and MSNBC's Your Business business make-over expert. He is also regular contributor to Entrepreneur Magazine and American Express's "Open Forum" series. Mike was a recurring entrepreneurship expert for CNBC's The Big Idea with Donny Deutsch and has appeared on the CES Roadshow series as well as on NBC, Fox News, ABC News Now, CNBC's On the Money and Pat Croce's Down To Business. Mike is a popular keynote speaker across the globe on innovative entrepreneurial topics; and is the author of Surge (being release in May 2016) Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed the “entrepreneur’s cult classic.”


John Garrett, CPA

John Garrett
Corporate Comedian
(347) 641-9894

Johngarrett logo

John Garrett is a nationally recognized corporate comedian and emcee who draws on his condition as a recovering Big Four CPA to deliver messages that hit home with corporate audiences. This professional member of the National Speakers Association is on a mission to strengthen teams.

About Our Presenter

Profit First Professionals is an assembly of the most elite accountants, bookkeepers and business coaches in the world. What makes our organization so special? Our members drive profitability in your business. Just as you should expect from any professional you work with, Profit First Professionals are extremely talented at their vocation. You will get the best advice, services and support in accounting, bookkeeping and business growth coaching. But, quite frankly, you should expect excellent service from any accountant, bookkeeper or coach you work with. What makes a Profit First Professional different is that they have the skills, hands-on experience and tools to drive profit in your business. Starting now.