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Becoming a High-Growth Firm: What Research Shows About Marketing Budgets
Communications & Marketing

BECOMING A HIGH-GROWTH FIRM: WHAT RESEARCH SHOWS ABOUT MARKETING BUDGETS

Cost Free
Presentation Length 1.0 hour

Recorded DateNovember 20, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaCommunications & Marketing
Course LevelBasic
Who Should AttendCPA - small firm
CPA - medium firm
Other
Series: Marketing, Sales, and Business Development
Course Description

Join Lee Frederiksen Ph.D., Managing Partner at Hinge, as he presents the results from the most comprehensive study on accounting firm marketing budgets ever conducted - the 2019 Budget Benchmark Study. This study was done in partnership with the Association for Accounting Marketing (AAM) and its purpose is to provide firm leaders and business developers with the insights needed to determine whether their efforts are effective.

Learning Objectives:


  • Learn how high-growth and average-growth accounting firms budget marketing expenses

  • Understand which marketing techniques are more effective for accounting firms

  • Learn how to benchmark your firm’s marketing budget against high-growth firms

  • View the top 5 recommended areas to spend more

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Lee Frederiksen, Ph.D.

Hinge Marketing
Ph.D.Managing Partner
lfrederiksen@hingemarketing.com
(703) 391-8870

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Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert®, and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.The author of six acclaimed books on marketing and business and the Managing Partner of Hinge, a marketing firm for the professional services industry, Lee can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.

About Our Sponsor

Billcom
BILL (NYSE: BILL) is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can flourish. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses and succeed on their terms. BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. BILL is headquartered in San Jose, California.