Content Provider
Handout Materials
Presentation Slides
Additional Materials
Covid Marketability Chart
Free cpe webinars
Small Businesses Valuation in the Shadow of COVID-19


Cost Free
Presentation Length 1.0 hour

Recorded DateJanuary 13, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaFinance
Course LevelBasic
Course Description

The program will focus on small business valuation in the shadow of COVID-19. The pandemic's effects on the economy have magnified risk and uncertainty for small businesses and lowered most business valuations.

The program will look at the economic impacts on small businesses, including creative solutions some owners and management teams have to survive and thrive. We will then dive into problematic areas of actual small business valuation cases to review theory and tie it into the actual application of methods using best practices and professional judgment. Finally, we will look at why now may be an excellent time to gift business interests. This webinar will be hands-on with audience questions, and succinct opinions welcomed.

Learning Objectives:

  • Determine differing risk factors between large companies and small companies

  • Identify how some companies are surviving and even prospering in these times of uncertainty

  • List a collection of qualitative data which I refer to as "soft data," such as internal soft data (processes, management, etc.) and external soft data (economy, industry, etc.) and then the application of findings to valuation cash flows and risk adjustments

  • Recognize how to estimate and apply a COVID-19 marketability discount for a controlling interest and lack of control interest for periods of high uncertainty

  • Identify a projection to determine suitability as a forecast and to then apply to future cash flow estimates

  • Determine how to integrate the balance sheet or, in some cases, lack of balance sheet into micro and small business valuations

Not logged

Greg Caruso is an Attorney, Certified Public Accountant, and Certified Valuation Analyst who has been involved in the home-building, engineering, and general contracting fields throughout his 30-year career. After valuing hundreds of small businesses, brokering over 60, and being Editor in Chief of "Around the Valuation World," the National Association of Certified Valuators and Analysts monthly continuing education webinar, he has written, The Art of Business Valuation, Accurately Valuing a Small Business. In this book, he shares effective valuation methodologies and common-sense practices for valuing small businesses with revenues of less than $10 million. As he frequently explains, Home Depot is not the same as a local hardware store, nor should it be valued the same way!

About Our Presenter

At Harvest Business Advisors, their mission is to create opportunity and build value from every ownership transition. They love the business of business. They believe business owners are the greatest generators of wealth. Yet, they know many owners deprive both themselves and the next generation of entrepreneurs of the full benefits available from their business transfer. Their mission is to create the maximum opportunity and build the most value in every ownership transition – particularly yours.