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Secrets of Google Business Profile for CPA Firms and Small Businesses

SECRETS OF GOOGLE BUSINESS PROFILE FOR CPA FIRMS AND SMALL BUSINESSES

Cost Free
Presentation Length 1.0 hour

Recorded DateDecember 20, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

A recent survey of marketing agencies revealed that 74% of professional marketers affirm that Google is the new homepage for small businesses, yet most CPA practices and their clients have no idea what they are doing on this essential platform.

This webinar will equip attendees with the 2021 best practices for rocketing up the rankings so your practice finds itself in the coveted “snack pack,” the first three businesses listed when people search on a mobile device or with a “localized” search term.

Discover the rarely discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects: the ones who are looking for exactly what YOU provide.

Learning Objectives:



  • Name the highest points of leverage for ensuring that your Google Business Profile listing is fully optimized for being found

  • List the three biggest mistakes most tax and accounting practices are making with their GMB listings

  • Define how to simply and easily fill your listing with excellent reviews from your clients

  • Recall simple steps for how to use the GMB platform as an ongoing new client acquisition *machine*

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Christian has been working at TaxProMarketer since 2016. In that time he has had a number of roles. His current CEO role carries a wide variety of leadership responsibilities to TaxProMarketer's highly talented team, their clients and their success, and the tax and accounting industry at large. Christian's primary area of expertise is around SEO and website development. 

TaxProMarketer is the tax and accounting industry’s leading digital marketing agency. TaxProMarketer offers cutting edge done-for-you digital marketing services to all stripes of professionals in the tax and accounting industry. They provide a combination of powerful and time-tested digital marketing strategies. It's Christian's privilege to lead TaxProMarketer's team, and clients and to push the tax and accounting industry forward through teaching and education. 

Christian is married to Christiana. They have three kids together, Hudson, Jane, and Elsa. 

 

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With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.

Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).

He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

About Our Presenter

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TaxProMarketer has been serving the tax and accounting industry (focusing on digital marketing) since 2007 and has established a reputation for straight talk and getting results on behalf of independent tax and accounting firms across the United States.

Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and getting them results so that they can expand their firms, serve their clients well, and reach their business goals.

TaxProMarketer is an Inc 5000 recipient, a Keap Certified Partner, a Digital Marketer Certified Agency, and a Google Premier Partner.