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Handout Materials
Presentation Slides
Additional Materials
How women can confidently and successfully build an advisory practice
The Big Shift White Paper
Practice Forward
Free cpe webinars
What's Your Value? Fixed Fees vs. Billing Pricing Models for CPA Firms


Cost Free
Presentation Length 1.0 hour

Recorded DateJune 28, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Do your clients truly understand your value? Do you wonder how you monetize that "quick question" you often get from clients? Many accounting firms are rethinking their pricing models and shifting away from billable hours due in part to evolving client demands, market competition, staff retention, and advancements in technology. 
Prospects are demanding upfront pricing to shop for the lowest fees, identify which firms offer the most bang for the buck, and weed out the compliance-focused providers from the value-added advisors.

We invite you to join us online to learn the ins and outs of maximizing your value to your clients—and adding revenue to your bottom line.
Learning Objectives: 

  • Determine how to price your firm's services strategically

  • Identify the basics about pricing, billing, and scope 

  • List the pros and cons of value-based pricing, cost-based fixed-fee pricing, hourly billing, and considerations for switching pricing models

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Will has been with Thomson Reuters since 2001 and is currently a product manager in the Tax Professionals segment of Thomson Reuters. In his role, he focuses on helping firms make the transition to being advisory-focused through the development and growth of Practice Forward. He’s also responsible for the development of the AuditWatch and TaxWatch services.

Will’s varied background includes working with firms of all sizes and specialties and provides a solid foundation for business process-oriented training and consulting. In 2006, Will was recognized as the CSM Implementation Specialist of the Year. He was also part of the CPA Practice Advisor 40 under 40 list in 2015 and 20 under 40 in 2018.

In his time at Thomson Reuters, Will has developed many different educational classes and consulting offerings, including the Practice Forward service offering. Will is also a periodic blog contributor on our website. He holds an MBA with a concentration in Leadership Studies from Baker College and a BA, majoring in both Business Administration and Economics, from Alma College.

About Our Presenter

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Thomson Reuters® provides the profession’s most integrated, comprehensive tax and accounting software, research, training, and more. With proven brands like CS Professional Suite®, Onvio®, and Checkpoint®, you get the intelligence, technology, and human expertise you need no matter where you’re doing business. For more information, visit