Study after study has shown that we all hold implicit prejudices—immediate, unconscious biases against people of other ages, races, ethnicities, and more. Much like a habit, breaking these unconscious ways of thinking requires a commitment to improvement and a series of small, deliberate steps. In this session, we will discuss the tangible benefits of creating a more diverse and inclusive firm and what you can do to start your own diversity, equity & inclusion (DEI) journey.
Learning Objectives:
bbr companies
President
bonnie@bbrmarketing.com
404-423-4433
Bonnie is the founder and owner of bbr companies where she serves as an outsourced CMO and strategic marketing consultant for professional services firms that want the expertise of someone with decades of knowledge yet don’t need that resource full time. Never one to wear just one hat, she is a Cornell-certified Diversity & Inclusion professional who consults with firms looking to improve their diversity, equity and inclusion efforts to create a better work environment and reach broader audiences. Additionally, she quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA, and has been recognized as one of AccountingToday’s Top 100 Most Influential People, Volunteer of the Year by the Association for Accounting Marketing and one of CPA Practice Advisor’s Most Powerful Women in Accounting.