Content Provider
Bbrcompanies
Handout Materials
Presentation Slides
Additional Materials
Privilege Exercise
Knapsack Plus Notes
DEI Services
Webinar Technical FAQs
Free cpe webinars
Recognizing and Combatting Unconscious Bias

RECOGNIZING AND COMBATTING UNCONSCIOUS BIAS

Cost Free
Presentation Length 1.0 hour

Recorded DateMay 13, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaPersonal Development
Course LevelBasic
Course Description

Study after study has shown that we all hold implicit prejudices—immediate, unconscious biases against people of other ages, races, ethnicities, and more. Much like a habit, breaking these unconscious ways of thinking requires a commitment to improvement and a series of small, deliberate steps. In this session, we will discuss the tangible benefits of creating a more diverse and inclusive firm and what you can do to start your own diversity, equity & inclusion (DEI) journey.

Learning Objectives:


  • Identify how to increase awareness of our implicit biases

  • Recognize the consequences of our implicit biases

  • Determine how to overcome them by replacing biased responses with non-prejudiced ones

Not logged
PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin
Bbrcompanies

Bonnie is the founder and owner of bbr companies where she serves as an outsourced CMO and strategic marketing consultant for professional services firms that want the expertise of someone with decades of knowledge yet don’t need that resource full time. Never one to wear just one hat, she is a Cornell-certified Diversity & Inclusion professional who consults with firms looking to improve their diversity, equity and inclusion efforts to create a better work environment and reach broader audiences. Additionally, she quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA, and has been recognized as one of AccountingToday’s Top 100 Most Influential People, Volunteer of the Year by the Association for Accounting Marketing and one of CPA Practice Advisor’s Most Powerful Women in Accounting.

About Our Presenter

Bbrcompanies

bbr companies provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.