Your firm is now properly positioned, you have a conversion-focused website, and you’re driving traffic through your content strategy to develop leads. The second a website visitor gives you their email address, in any way, they instantly become a lead in your system. What now? The final step is to nurture those leads, gently guiding them toward a sale with ongoing, customized email communication. If that sounds like a ton of work, don’t worry. You can set it up to be almost completely automated. In this workshop, you will learn what marketing automation is and how it works, utilize lead scoring, write effective emails, and convert leads to clients.
Lee Reams II (Founder & CEO) is the energy behind CountingWorks PRO. He is actively involved in product development, marketing, and website development. He prides himself on listening to clients' needs while developing first-class solutions and is known to monitor his iPhone at all hours of the day. In addition, Lee has presented marketing and growth concepts to tens of thousands of tax and accounting professionals. When Lee is not busy putting his ideas to work, he enjoys spending time with his wife, Allison, and daughter, Whitney. Also, he is an active hiker, mountain biker and loves exploring the Sierra backcountry.
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