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Free cpe webinars
Finding Your Niche as an Accountant

FINDING YOUR NICHE AS AN ACCOUNTANT

Cost Free
Presentation Length 1.0 hour

Recorded DateJuly 19, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

No matter how you pronounce it (“NEESH” or “ NITCH”), finding your niche can make a significant difference in your practice—in many cases, even your life.

Attend this session to hear how Geni Whitehouse, CPA, progressed from having no knowledge to becoming an industry educator. She’ll share secrets to connecting your own interests to those of your future clients and give you tools you can put to work in your own practice. Leave this session inspired and ready to stop spreading yourself thin. Offer more value to fewer clients and do work that you love.

Learning Objectives:


  • Define what it takes to start a niche

  • Determine how to spread the word and turn your own ignorance into a strength

  • Give examples of opportunities to expand your work through industry connections

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Geni Whitehouse, CPA.CITP divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with MentorPlus.com to move the profession forward, writing, speaking, and tweeting at EvenANerd.com. Her mission in life is to make boring subjects enjoyable, and she is seldom at a loss for topics.


She is a regular keynote presenter at CPA and Technology conferences around the country. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. In addition, she was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural event.


She is a co-founder of Solve Services, a remote bookkeeping business for the wine industry. She is the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd can be Heard, available on Amazon.com.


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About Our Sponsor

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Veem is an all-in-one AP/AR solution that offers the next generation of financial tools to accountants and bookkeepers that simplifies processes and helps their business grow. Manage your client's domestic and international payments in a solution that uses your accounting platform as the source of truth. For nearly a decade, Veem is trusted by more than 500,000 businesses in over 110 countries to send and receive money globally. Veem is licensed and regulated in each country and state it serves.